Monday, March 2, 2009

Hiring a designer

So many people choose design their own collateral pieces for their business. While I understand the desire to save a few bucks and take charge, this is usually very detrimental to a business. Even if the design looks ok, there's a huge chance that it won't quite match the other pieces that have already been designed, such as business card, letterhead, brochures ... even invoices. Little things like fonts, font sizes, text alignment and colors can make a huge impact on how the customer sees the business. Often times, too many design elements are put on the page. I'm talking about too many colors, too many uncorrected photos and too many fonts. Inconsistencies and over-stuffing the page may seem like small and insignificant details, but these beginner mistakes will ultimately make the business look disorganized and sloppy.

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